AN ODE TO PAPER /// EATING FASHION
The curatorial and exhibition project, An Ode to Paper, is a way of investigating the many identities of photography in the field of independent publishing. It intends to increase awareness and knowledge of this activity both for its content and, above all, its visual form, and to give importance to a new way of communicating that is completely different to more traditional approaches. The curating of the exhibition will involve research and the selection of independent publishing projects. From fashion magazines to fanzines realized for shows installed in urban domestic contexts. From life-style to design, from food to architecture.
An ode to paper in our digital age. The first 2013 event – held at the same time as Milano Moda Donna – involves Essen | A Taste Magazine. Active since 2010, it is the first magazine worldwide to consider food in a transversal manner by way of interviews and in-depth inquiries. A sartorial publishing product that is seduced by change, a result of its investigations into all the forms of edible material. From 23 February to 25 March Corridor and Stairs will be hosting a selection of shots, chosen from the editorials of Fashion Food, taken by the photographers of this independent magazine (Carolina Amoretti, Andrea Artemisio, Mara Corsino, Federico Garibaldi, Andrea Massaro, Nadia Moro, Silvia Puntino, and Delfino Sisto Legnani). The magazine has attempted to create a genuine channel for formal and photographic research that has never been considered as such before. Important photographers from the past have been engaged in fashion photography concerned with food. Essen | A Taste Magazine has turned this into a real genre by insisting that Fashion and Food are contemporary keys to defining a style. For the opening of the show, Essen | A Taste Magazine has conceived a special project devoted to “zines”: incrEDIBLE zine. An ironic editorial that, printed and talked about, is now also eaten. Realized with the collaboration of Linda Troni, previously Essentaste’s food talent and now a food designer in her own right, the project will experiment with printing on 3D food. So devouring a recipe will no longer simply be a metaphor. During the evening it will be possible to taste the delicious Cuvée Rosè Champagne of the Maison G.H. MUMM.
Carolina Amoretti – Trick or Lunch | Recipe: Sugar flowers
Andrea Artemisio – Wasser Bitte | Recipe: Stone soup
Mara Corsino – Two for Tea | Recipe: Granny-style cappelletti in broth,
Federico Garibaldi – Junk Food | Recipe: Homemade hamburgers
Andrea Massaro – Aromando Bistrot | Recipe: Cream of pumpkin with lemongrass Nadia Moro – Teen Delicatessen | Recipe: Coco cupcakes and strawberries
Silvia Puntino – Al Villino della Flanella | Recipe: Aura Cocktail
Delfino Sisto Legnani – Fishes | Recipe: Turbot in sauce
Essen | A Taste Magazine is a unique online taste magazine focused on food style.
Essen is the first online magazine to propose a lifestyle based on food and alimentation. With close attention given to art, design, music, and fashion, and a sharp eye on the contemporary world, in less than a year it has become a genuine reference brand for readers interested in food and enthusiastic for novelty. Scouting and research are undertaken by creative talents from each communications sector and agency.
Essen | A Taste Magazine is a Zeitgeist Editore project.
February 23 – March 25 2013
February 22, 7 p.m.
Via S. Spirito 17 – Milano